I think this is a brilliant insight into advertisement and marketing.

interacter

Story telling is the Thing Of The Moment in marketing and branding.

The chance to build customer loyalty by opening up the business with a coherent, purposeful, narrative.

The opportunity to weave a rich tapestry, building emotions, developing consonance.

The problem is, because it’s the Thing Of The Moment, brands are starting to tell about a story.  Not the story itself.

And that won’t work.

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About beckiesheldon

Journalism Student, 20 years of age. Living and studying in Newcastle Upon Tyne, UK.
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